Clarity over cleverness
Good design doesn't need to make people stop and admire the interface. I care about making it obvious, so users can understand and move forward without having to think too hard.
I’m curious about how products work, why people use them the way they do, and what happens when the two don’t quite line up.
My favourite part of design is figuring out the why before jumping into the how.
Right now, I’m exploring AI, SaaS, and the new design problems that come with them.
Good design doesn't need to make people stop and admire the interface. I care about making it obvious, so users can understand and move forward without having to think too hard.
I like thinking beyond individual screens, information architecture, workflows, roles, relationships and reusable patterns are where the interesting problems begin.
Some products are complicated because the problem itself is complicated. I don't try to remove that complexity. I try to give people the right information, at the right moment, in the right shape.
Research, conversations, competitor analysis and understanding the business context.
Start messy.Information architecture, user journeys, workflows and interaction models.
Ask annoying questions.Wireframes, high-fidelity UI, responsive experiences and design systems.
Prototype → observe → question → iterate.
Working with developers and stakeholders to make sure the design survives beyond Figma.
Then make it make sense.AI has become part of how I explore ideas, from structuring messy content and generating early directions to challenging assumptions and getting through the first few iterations faster.
I use AI as a thinking partner, accelerator and sometimes a very patient rubber duck.
But the important questions still belong to the designer:
The tool changes.
The questions don't.
I like figuring out how things work, especially the things that initially look unnecessarily complicated.
Playing around with 3D, building more interactive prototypes, and experimenting with vibe coding, mostly to see how far an idea can go before it needs to become a “real” thing.
Websites, apps, interfaces, tiny interaction details... If something makes me stop scrolling, I've probably saved it somewhere.