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NOVEL OFFICE

Novel Office

Redesigning the digital experience for managed workspaces

Novel Office offers managed and flexible workspaces for businesses across Bengaluru. I worked on redesigning the digital experience around how people explore these spaces, from restructuring the information architecture and navigation to making the content easier to scan, compare, and understand.

ROLEProduct Designer
SCOPEUX · UI · Responsive Web Design · Interaction
STATUSLive

PROBLEM

Users struggle to understand workspace offerings, compare options, and take action due to unclear navigation, lack of pricing transparency, and overwhelming information.

GOAL

To design a seamless and intuitive website experience that enables users to easily explore and inquire about office spaces.

My process: 1 My Process; 2 Define: key problems identified, clear problem framing, UX goals; 3 Ideate: brainstorming solutions, sketches / wireframes, feature prioritization; 4 Design: design system (colors, typography), high-fidelity UI, prototypes; 5 Test: feedback iterations, improvements, usability testing
Target audience: startups looking for flexible offices; small and medium businesses; large enterprises; freelancers and remote teams. User interviews: users prefer clear pricing upfront; quick contact options increase trust; too many steps reduce interest; unclear offerings confuse users.

QUANTITATIVE RESEARCH

What Users Expect When Searching for Office Spaces

A short online survey was conducted with 20 respondents who had previously searched for office spaces, to understand user behavior and expectations.

13/20browse office spaces on mobile
18/20expect to see pricing before contacting
17/20said complex navigation would make them leave a site
19/20prefer a quick enquiry option over a long form

COMPETITOR RESEARCH

WEWORK

Strong visual design and structured user flows

AWFIS

Clear presentation of workspace offerings

SMARTWORKS

Limited pricing visibility across most platforms

BANGALORE OFFICE

Heavy reliance on inquiry-based conversion

OPPORTUNITY

Create a more intuitive and streamlined experience that simplifies decision-making and reduces friction in user journeys.

USER PERSONAS

Neha Verma, 29 - HR Manager

Goals:
  • Evaluate office spaces based on team requirements
  • Ensure clarity before shortlisting options
Behavior:
  • Looks for detailed and structured information
  • Compares requirements before making decisions
Frustrations:
  • Missing property details and specifications
  • No clear unique selling points

Shaun, 32 - Startup Founder

Goals:
  • Find an office space quickly for his growing team
  • Make fast, efficient decisions
Behavior:
  • Skims through websites for quick understanding
  • Prefers clear structure and minimal steps
Frustrations:
  • Too many similar pages slow down decisions
  • Unclear differentiation between workspace types
INFORMATION ARCHITECTURE+

The site architecture maps the full navigation structure, from solution pages and location listings to property detail pages and conversion flows, ensuring every user path leads to a clear next step.

Novel Office information architecture
DESIGN SYSTEM+

The design system defines the typographic scale, color palette, component library, and spacing tokens used across every page of the redesigned Novel Office website.

Novel Office design system
FINAL UI SCREENS×

The live production screens below cover the full site: homepage, solution pages, location listings, individual property pages, careers, and about. The site is live at noveloffice.in.

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This site is live: Novel Office

OBSERVATIONS

Key project learnings

01

Designing for a brand is more than making it look good.

Novel Office had an established visual identity and a specific audience, so the challenge wasn't simply creating a visually appealing website. I had to translate the brand's personality into an experience that felt clear, trustworthy, and easy to navigate

02

Research helped me design beyond assumptions.

Speaking to users and looking at competitors helped me understand what people actually needed when evaluating an office space, from understanding the spaces available to finding the right information quickly. This helped me prioritize content and structure instead of designing purely from a visual perspective.

03

Information architecture shapes the experience.

Working through the IA made me realize how much a website's usability depends on what comes before the visual design. Organizing spaces, services, locations, and information into a logical structure made the final interface much easier to build and navigate.

04

Designing the system early made the UI more consistent.

Defining typography, colors, components, and visual patterns before building out the pages helped maintain consistency across a large number of screens while still allowing each page to have its own purpose.

FUTURES

What I'd explore next

Usability Testing

Test the redesigned website with potential customers to validate navigation, content hierarchy, and key journeys.

Validate conversion journeys

Measure whether users can easily move from exploring office spaces to taking action, such as enquiring, scheduling a visit, or contacting the team.

Refine based on behaviour

Use analytics and user feedback to identify drop-off points and improve high-traffic pages and conversion paths.

Expand the design system

Continue developing reusable components and responsive patterns as new pages and features are introduced.